Company: Aspect Health Product: Aida – an AI dietitian that turns health goals into shoppable grocery carts Stage: Fully Funded: Raised $10M seed from Lux, Valor and other tier one investors. Pre-PMF. Location: Remote / flexible Reporting to: CPO & Founder (Elad Katz, ex Nike, Noom, Squarespace) Type: Full-time
Aida helps people shop for groceries the way a great dietitian would: grounded in science, personalized to their health, and actually practical.
We already have:
What we need now is someone to own the product end-to-end:
From intake → recommendations → cart → order → weekly retention loop.
You’ll be the Lead PM for the Aida app, reporting to Elad (CPO), and teaming up with our Head of Engineering, science team and AI team to move us from “MVP” to “product people use every week.”
Your job is to find and scale the loops that work, not just keep a backlog full.
You’ll own both what we build and how we learn:
Own the full user journey
Define and iterate the Aida experience from first visit and intake, through recommendations and cart creation, all the way to order and ongoing check-ins / weekly loops.
Drive PMF through experiments (build, measure, learn)
Turn strategy and hypotheses into many small, fast experiments (intake variants, meal plans vs full-cart flows, discovery views, etc.) with clear, measurable and actionable success criteria. Prioritize learning over shipping “big features.”
Design and test “closing the loop” models
Explore and validate different ways to get from profile → groceries, such as weekly meal plans, full-cart auto-builds, product discovery flows, or scanner/in-store helpers. Use both qual and quant signals to decide what to double down on.